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April Rain Pours Moisture into Skin

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By: Jamie Matusow

Editor-in-Chief

April Rain Pours Moisture into Skin



Unscrew the raindrop-like top of April Rain’s sleek blue container and prepare to drench your skin with its advanced anti-aging formula—in day ($95) and night ($129) versions. The Rainew Collection, developed by skin care ingredient expert April Zangl and a team of professionals including dermatologist Dr. Vivian Bucay, promises to not only super-hydrate skin, but repair and dissolve wrinkles, too. The proprietary custom raindrop jars, made of polypropylene and manufactured by HCT Packaging, took two years to design. The company also supports a non-profit organization that brings clean, safe drinking water to people in developing nations.

More info: www.aprilrain.com

Estée Lauder Radiates in Rose Gold



Estée Lauder’s ultra-feminine, luxurious new color collection for fall 2009, Sensuous Gold ($18-$36), plays off its highly successful fragrance, which won a FiFiAward for Best Media Campaign of the Year, Women’s. Designed to bring out a woman’s inner radiance, the eye, lip and nail products are presented in sleek and fluted rose gold packaging, as well as the classic, signature navy blue compact.The brand’s new, limited edition, handcrafted Gilded Rose Marbleized Shimmer Powder illuminates skin with precious mineral tones; appropriate for all skin tones, it comes encased in a rose gold boudoir powder box, with a specially designed half moon brush for perfect application.

More info: www.esteelauder.com

René Furterer Adds Volumea



Luxury hair care brand René Furterer has released a new three-product line in its recognizable, green, iconic packaging. Volumea uses natural carob extract to provide volume, claiming that the extract visibly increases hair strand volume by up to 11%—an effective solution for fine, limp hair. (According to the brand, one out of two European women and 45% of women in the U.S. report that they have fine or limp hair.) The three products are: volumizing shampoo ($23), leave-in volumizing conditioning spray ($26) and leave-in volumizing foam ($23). Shampoo, then apply foam or spray for maximum results.

More info: www.sephora.com

Benefit Strolls Down Crescent Row



Benefit’s fictitious strip of fashionable flats, based on the famed Royal Crescent in Bath, England, welcomes three alluring eau de toilette fragrances ($36 each) to the neighborhood, each with its own unique décor and personality. Fragrance bottles blend flawlessly with boxes that flip up and down and open their “doors” to reveal interiors oozing with style. It’s easy to conjure up the three women that might inhabit each: Lee Lee is playful; Sofia tends to be dreamy; and Gina lives to seduce, tempt and flaunt. Never was it easier to achieve a flawless makeover of home—or self—at whim.

More info: www.benefitcosmetics.com

Naturopathica Polishes Skin



Naturopathica Pear Fig Polishing Enzyme Peel ($58), a product from the East Hampton, NY, holistic health spa, leaves skin naturally radiant. Formulated for normal to dry skin, this refining mask gently exfoliates with pear enzymes, fig proteins and jojoba beads, promoting a polished, glowing complexion. Products contain no petroleum-based ingredients, harsh surfactants or paraben preservation systems. Housed in simple, old-time cobalt-blue, heavy glass pharmacy-style jars with simple, straightforward labels, outer packaging is minimized to eliminate unnecessary waste, and recycled paper content is used for marketing collateral material. The organization is a member of the Sustainable Packaging Coalition.

More info: www.naturopathica.com

Josie Maran Pleases the Eye and the Earth



When Josie Maran, the face of Maybelline for more than 10 years, set out to create a line of sophisticated, luxurious, chic and healthy cosmetics ($18-52), she chose innovative proprietary formulas and packaged them in earth-friendly containers. Each product contains natural, organic, nontoxic and gentle ingredients, and comes in sleek, rose-colored metallic packaging that is recyclable and/or biodegradable. The compacts are made of a corn-based plastic (PLA), the lipsticks are housed in aluminum, the argan oil is bottled in glass, and the outer boxes are made from 30% recycled stock and printed with soy ink.

More info: www.josiemarancosmetics.com



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